Email marketing has been one of the best known and most important online marketing tools for over 20 years.
In 2017, a total of 225.3 billion emails were sent and received – and the trend is rising.
Email marketing is part of direct marketing and is based on working with digital messages. Email marketing is used to draw customers’ attention to new products or services or offers and to strengthen customer loyalty.
There are many advantages to doing email marketing:
✔ Low costs
✔ Intensive communication with target groups and customers is possible
✔ Emails can be individually customized at low cost
✔ Little technical understanding required
✔ Be with the recipient within seconds
✔ Relatively independent of third-party providers. Personal customer data can easily be exported
✔ Performance is easy to measure
A general distinction is made between three different types of email:
Please contact us for further information or an offer for mail marketing..